SymphonyIRI Group, A Rich History of Innovation
Originally founded in 1979, as Information Resources, Inc. (IRI), SymphonyIRI Group is the world’s leading innovative partner that helps clients transform insight into impact at every level of their organization across sales, marketing, merchandising, category and brand management and shopper marketing to achieve high performance and growth. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only SymphonyIRI Group has the unique offering of intelligent people with deep domain expertise across a variety of different industries and specialties who are powered by innovative solutions built on a foundation of predictive analytical models, breakthrough information processing, and business intelligence capabilities. Supported by revolutionary technology platforms and the integration of unrivaled empirical information on markets, consumers and shoppers from virtually any source, SymphonyIRI Group is positioned to deliver new levels of performance and growth for clients.
The company has been providing market solutions for CPG manufacturers and retailers for over 30 years. In late 2003, the company was acquired by the industry-visionary company Symphony Technology Group, run by Dr. Romesh Wadhwani. That acquisition has been the catalyst for a major transformation. Since the acquisition, the company has focused on changing the value proposition for its CPG, retail and healthcare clients by striving for a ten-fold increase in the value its clients realize from its market information, analytic and decision support software solutions. To support these efforts, it has been focused on developing predictive, on-demand analytic applications designed to empower manufacturers and retailers to manage their businesses for profitable growth.