About
What SymphonyIRI Group Customers Are Saying

IRI has made tremendous progress in the areas of innovation and thought leadership as it progresses with its business transformation . In an industry where innovation and vision are paramount to future success, IRI appears to be significantly ahead of the pack and leading the charge. The company should be commended for its efforts.

Tim Davidson
President and Founder
Prevision Corporation

 



About

Empowering Clients to Grow Their Business

Helping the World’s leading CPG, Retail and Healthcare companies transform insight into impact through innovative solutions and services

Acquired in late 2003, by the industry-visionary company Symphony Technology Group, run by Dr. Romesh Wadhwani, SymphonyIRI Group is the world’s leading innovative partner that helps clients transform insights into impact at every level of their organization across sales, marketing, merchandising, category/brand management and shopper marketing to achieve high performance and growth.

Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only SymphonyIRI has the unique offering of intelligent people with deep domain expertise across a variety of different industries and specialties, the innovative solutions powered by predictive analytical models and breakthrough information processing and business intelligence capabilities supported by revolutionary technology platforms and the integration of unrivaled empirical information on markets, consumers and shoppers from virtually any source to deliver new levels of performance and growth.

As a result, ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage SymphonyIRI Group to power their business.

 

A HISTORY OF INNOVATION - DID YOU KNOW?

The Company has a rich heritage of pioneering innovations. In 1980, IRI introduced BehaviorScan®, the first targeted TV advertising test service ever to be launched in the United States.

IRI followed up shortly thereafter with InfoScan, the first national scanner-based supermarket tracking system.

In the mid 2000s, IRI unveiled yet another breakthrough innovation: Liquid Data, an enterprise-class business intelligence platform that would fundamentally change the way business decision are made.

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OUR STRATEGIC VISION
To be recognized as the global leader and indispensable partner in helping its clients grow their businesses through insight, innovation and impact.

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Symphony Technology Group helps companies maximize operational efficiencies in the enterprise software and services market.
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We are your indispensable partner in helping you supercharge your growth and profitability by delivering innovative, high-value integrated intelligence and insights about markets, consumers, shoppers.
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