Shoppers Want Value That is Here Today and Will Remain Tomorrow
The consumer packaged goods (CPG) industry
has done a commendable job of responding to consumers' intensifying
drive for value. As illustrated in the IRI Times & Trends Report:
"Price, Promotion & Merchandising: Balancing the Call Between Value
and Price Relief," efforts to bring value and price relief to consumers
have increased during the past year.
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