New brands must rapidly become “must-have” products through the delivery of unique, high-demand benefits. The brands showcased in this report have achieved just that.
Several new Pacesetters accomplished this goal by creating new markets, leveraging advanced consumer insights and new technologies. Tide Simple Pleasures, for instance, establishes mood-altering scent as a selection criterion in laundry detergent. Birds Eye Steamfresh offers a transformational new microwave steaming cooking technology that provides a quick and easy way to cook frozen vegetables while preserving taste, texture and nutrition.
Register now and read the rest of this article.
Registered users have access to all online content including IRI publications, white papers, podcasts, and more.
Click here to register
today and get immediate access.
Already registered?
Log In Now
|