With the highest number of new CPG product introductions (at thebrand level) in the past eight years, 2003-2004 was marked by strong new product activity. Manufacturers placed a heavy focus on innovation this past year --primarily in the form of brand extensions --to capture growth in an otherwise slow growth environment: U.S.
The most successful new food and beverage products delivered against consumers’desire to experience new tastes and varieties, manage weight, improve overall health,and simplify life through added convenience.
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