12/3/2009

Times & Trends: Health and Wellness

The road to healthy living is paved with good intentions, but it is not always smooth or easy. The nation has made progress, but, not surprisingly, the move toward healthier living has been slow. CPG marketers are actively participating in the drive to make America healthier. Over the past several years, the industry has heavily invested in new technologies and new ingredients which have opened the door to a whole new world of better-for-you and functional CPG products. Efforts go beyond new product development. Health and wellness marketing and educational programs have become pervasive in the world of CPG. These programs are effectively stimulating demand by making healthy eating easy, affordable and accessible. But, significant upward potential remains.
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