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Article Details
Article Details
8/28/2009
Discovering the Real Truth about Shopper Behavior
In this webinar, Thom Blischok explores the most basic behavior changes helping the attendees understand what attitudes are shaping what we believe to be the most fundamental change in shopper segment; a new shopper called the "conservative shopper." The conservative shopper is one who is more concerned about ensuring on-going financial viability for the long term & who buys less, buys more carefully. In many cases, studies what is offered to them before purchasing and carefully manages usage and consumption - as well as carefully selects the items that are essential to them.
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