Times & Trends - SymphonyIRI Group

Times & Trends: 2009 New Product Pacesetters: Innovating Growth in Recessionary Times

March 2010

This report illustrates how the most successful new CPG brands are addressing critical consumer trends. These products are IRI’s 2009 New Product Pacesetters- best practice case studies in how to beat the new product odds.

Find Times & Trends Back Issues

8/8/2008
Channel Migration 2008

This report explores shifting shopping behavior across departments, categories and consumer segments to provide both retailers and manufacturers with a foundation for competitive and distribution strategy development and a baseline for ongoing tracking.
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7/4/2008
Walmart: Helping Consumers Navigate a Transforming Economy

This report explores Wal-Mart’s role in helping consumers navigate this transforming economy and what this means for manufacturers and competing retailers.
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7/2/2008
Wal-Mart: Helping Consumers Navigate a Transforming Economy

This report explores Wal-Mart’s role in helping consumers navigate this transforming economy and what this means for manufacturers and competing retailers.
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6/2/2008
Competing in a Transforming Economy

This issue of Time & Trends explores how to compete in a transforming economy, which requires re-assessing nearly every consumer-facing business process, including product development, advertising, pricing, promotion, merchandising and assortment, to ensure alignment with shifting consumer and business priorities – and with far greater frequency than in the past, given the pace of market change.
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4/15/2008
Hispanic Consumers: Capturing CPG Market Potential

The 45-million-strong Hispanic consumer market in the U.S. drives $34 billion in CPG spending today – a number projected to grow to $52 billion by 2015. Given the extraordinary market potential, why have so few leading retailers and manufacturers cracked the code on how to capture this opportunity for their brands and stores?
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