Baby Boomers II

Preparing for the Upcoming Wave of Aging Shopper Growth

At about 78 million people, Baby Boomers represent one of the largest demographics in the U.S. and represent half of total U.S. spending power (FMI). However, they are not a homogeneous group and only micro-segmentation will enable CPG retailers and manufacturers to take advantage of this $50 billion opportunity over the next decade.