CPG Innovation & Growth

Developing The Right Innovation & Product Lifecycle Management (PLM) Strategies for Today and Tomorrow

To help industry leaders increase product performance at each product life stage, IRI, Accenture and GMA have teamed up on this new white paper which investigates new strategies in this space to contribute to growth and cost reduction. This research clarifies what steps companies can take to maximize their returns on PLM investments.  Firing on all PLM cylinders remains challenging, especially for consumer companies contending with fewer resources to invest, but seizing the right opportunities to refine PLM strategies and capabilities will result in winning products, produced and delivered cost effectively. This report discusses current and leading PLM practices and capabilities and provides a short action plan of PLM refinements that have proven to significantly impact product success.  Developing an overarching effective product lifecycle strategy supported by key capabilities and efficient cradle-to-grave processes will allow companies to extract more from their current resources and position them for more effective investments in the future.   In the current economy, every dollar spent must add value, and it is important to make investments that result in the greatest potential rewards