|
IRI's Competing in a Transforming Economy 2.0 explores consumer response to this crisis, resulting risks and opportunities for retailers and manufacturers, and what to expect in the coming months.
Building upon the Transforming Economy 1.0 study released in May, this latest issue in IRI's ongoing series reveals that the belt-tightening previously reported has progressed to belt-notching, as consumers employ a broad array of cost-savings strategies.
|