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Based on the latest Times & Trends report, this webinar will
explore economic, channel, department and category performance over the
past year. CPG marketers with the ability to understand and anticipate
the evolving needs of shoppers will forge relationships that will
outlast the recessionary environment. This session will arm you with an
understanding of market opportunities and risks and empower your
organization to benchmark performance versus the industry.
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Based on the latest Times & Trends report, this webinar will
explore current and emerging pricing and merchandising trends that
successful CPG marketers are using to serve and satisfy consumers in a
recessionary market.
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Join Schneider Associates, Sentient Decision Science, and IRI as we
talk about the top 10 product launches of 2009, as determined through
the Eighth Annual Most Memorable New Product Launch Survey.
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The rate of new product innovation in the CPG industry has increased
fairly steadily during the past seven years, with just under 10,000 new
CPG brands introduced since 2003. On average, nearly 80% of new
product introductions fail to garner more than $7.5 million in year-one
sales. Riddled with risks and uncertainty, it is no secret that
successful new product innovation is one of the most difficult
challenges in CPG today. Yet, with more than two-thirds of CPG brand
growth derived from new launches, CPG marketers must face the
difficulties of innovation head on, or risk losing market share to
those that do.
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During the past 20 years, companies across almost every industry have
adopted the use of marketing mix modeling to guide marketing planning
and investment decisions while establishing an “apples-to-apples”
comparison of all marketing vehicles. Those who have reaped the rewards
of marketing mix modeling have discovered that success isn’t just a
modeling challenge, it requires a focus on both the technical and
organizational components of the program.
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The road to healthy living is paved with good intentions, but it is not
always smooth or easy. The nation has made progress, but, not
surprisingly, the move toward healthier living has been slow. CPG
marketers are actively participating in the drive to make America
healthier. Over the past several years, the industry has heavily
invested in new technologies and new ingredients which have opened the
door to a whole new world of better-for-you and functional CPG
products. Efforts go beyond new product development. Health and
wellness marketing and educational programs have become pervasive in
the world of CPG. These programs are effectively stimulating demand by
making healthy eating easy, affordable and accessible. But,
significant upward potential remains.
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Based on the latest Times & Trends report, this webinar provides
insight into the mind of the new CPG consumer within the roles of
shopper, buyer and end-user. Consumer decision making is indeed
complex, and this session will dissect the process from the recognition
of a need all the way through post-purchase evaluation. No doubt,
consumer packaged goods is a whole new ballgame today, centered on the
consumer. CPG marketers with an intimate understanding of how the
consumer is wired and a deft ability to market to the new consumer will
win the game in the long run.
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Based on new research from IRI, this webinar will closely examine new holiday shopping rituals and how the state of the economy leading into this season will affect spending. Leveraging new results from an IRI survey of approximately 1,000 households about their 2009 holiday shopping rituals, this session will reveal the extension of many consumer behaviors, such as the consumption of meals and beverages at home, purchasing of private label, and bargain hunting, during this holiday season. CPG manufacturers and retailers who plan holiday sales strategies that are in tune with consumers’ desire to save money, spend time with friends and family, and treat the ones they love will come out winners this season.
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U.S. consumers have been battling adverse economic conditions for well
over 18 months now. To cope, they have been forced to make significant
changes to everyday behaviors. No doubt, today’s consumers are more
self-reliant and more in-tune with how and where money is spent. To
deliver against consumers’ rapidly changing needs, retailers have
responded with specialized programs, targeted marketing campaigns and
more aggressive pricing
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Although there are signs that the economy is improving, the recession
is not over and consumers remain firmly entrenched in savings mode.
Through the turmoil, CPG prices have remained top of mind. Although
commodity and fuel prices have subsided, CPG prices remain well above
historic norms. Consumers are looking for price relief, and CPG
marketers are looking for ways to honor this demand.
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