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Datasheets (alpha order)


Read about this web-based store-level reporting solution designed specifically for Beer, Wine and Spirits manufacturers and distributors. The performance metrics you gain will help help your sales and category management teams better understand brand and competitive sales movement from all three categories - resulting in sales execution.
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IRI InfoScan® Reviews™ is the industry’s leading syndicated retail tracking service used extensively by consumer packaged goods manufacturers, retailers, sales and marketing agents as well as financial analysts.
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Read about the solution that provides you an integrated thorough analysis of sales results and attitudinal insights designed to improve your current and future product and marketing strategies, and produce actionable outcomes.
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Learn more about this powerful set of predictive tools that leverages a robust database of category-specific benchmarks to assist in new product goal setting and trial and repeat forecasting, empowering you to track performance, validate strategy and plan corrective action to ensure new product success.
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Read about this custom study that integrates three types of consumer behavior data to bring you unprecedented insights. Measure brand and category response to specific marketing events, so that you can optimize marketing offers and scheduling to increase overall consumption.
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Product & Training Demos (alpha order)


You'll examine four measure families (distribution, volumetric, pricing and merchandising) and discover how each category provides insight on product performance.
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This course introduces PlusSuite application tools, functions and features to new users. Topics covered include launching PlusSuite applications, accessing data sources, using application tools to select data for queries and build reports, and using application features to format and work with existing PlusSuite reports.
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What is panel data? How does panel data differ from point of sale data? What questions do panel data answer? These questions and more are answered in this course that explores IRI's Consumer Network and the insight panel data provides for product performance.
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Using the IRI sales equation, you'll discover how to create a top-line analysis for product performance.
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You will learn how XLeratePlus users can leverage existing expertise and benefit from the familiar Microsoft Excel environment.
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Webinar Archives (alpha order)


Shoppers are increasingly trading down by buying less expensive national brands and private store brands as a saving strategy to survive this recessionary economy.  Yet, the premium end of the product spectrum has also demonstrated hearty growth.  Many shoppers are splurging on premium and gourmet products on a regular basis as a way to treat themselves to affordable indulgences.
PodcastListen to Podcast     View OnlineView Webinar    Download PDFDownload PDF

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Experts from IRI and IMS will share insights for accurately answering the critical questions associated with your DTC spending.   You will receive valuable information about the impact of advertising on prescriptions and become familiar with BehaviorScan Rx, the gold standard method for testing TV advertising, and how it is now being used specifically for pharmaceutical products.

Speakers:;

Jim Findley (IRI)
Christine Lydzinski (IMS)

Length:

60 minutes

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IRI experts will discuss how Wal-Mart’s strategic initiatives are delivering new growth potential across specific categories, consumer segments and international markets and new risks for competing retailers.  This webinar will reveal critical insights that can be leveraged by CPG manufacturers and retailers to form the foundation of breakthrough strategies that will protect and grow share as Wal-Mart’s transformation unfolds.

Speakers:

Sheila McCusker, IRI
Greg Herbold, IRI

Length:

60 minutes

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White Papers & Case Studies


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