Subject Matter Experts - SymphonyIRI Group

Robert I. Tomei President IRI Consumer & Shopper Insights Focus and Expertise: Consumer & Shopper Insights Consumer/Shopper Segmentation & Targeting Digital Media Solutions Test Marketing Solutions Read More	Doug Brooks Senior Vice President & General Manager, Cross-Industry Modeling & Analytics Solutions Focus and Expertise: Marketing accountability and pricing/revenue management programs The long-term value of marketing The people and process side of analytics Building a successful analytics program by integrating multiple analytics/metrics Measuring and managing digital and social media Read More

Susan Grossman Senior Vice President of Modeling & Analytic Solutions Focus and Expertise: Pricing Strategy & Execution Trade Promotion Optimization Marketing ROI Forecasting Econometric Modeling Technology Enabled Analytics Read More	Sean Seitzinger Senior Vice President Innovation and Consulting Focus and Expertise: Health and wellness: Preventative care, functional foods, weight control solutions, natural organics, disease state management, Healthy Kids (health wellness solutions for top 20 kid driven categories) Private Label: Attitudinal & behavioral; dynamics of consumer loyalty Microsegmentation: Boomers, Millennials, Low Income/Multi-cultural Read More

Ed See Executive Vice President and Senior Partner, Consulting and Innovation Focus and Expertise: Marketing effectiveness Organize marketing to take advantage of social and digital media Teaching the skills required to master these media spaces Process and change management Marketing change transformation Read More	Patrick Cummings Executive Vice President & Division President, Modeling & Analytics Solutions Focus and Expertise: Predictive planning analytics Marketing accountability/ROI; marketing Optimization and ROI Long term effects of media on brand equity Brand planning Pricing tactics and strategies Price and Promotion Solutions Causal based forecasting Creating value throughout the organization via analytics Aligning various business functions around analytics Read More

Noah Powers Vice President of Modeling & Analytic Solutions Focus and Expertise: Business Strategy Analytics Automated Analytics Resource Allocation Optimization Read More