By IRI Blog on
7/22/2009 2:46 PM
Today, we hosted a webinar that discussed in detail recent findings on
research surrounding the nation’s largest demographic – baby boomers.
This group holds half of total U.S. spending power and is of great
significance to the CPG industry. Our research reveals that baby
boomers are not just one group of similar individuals, but vary across
the 20-year spectrum between 1946 and 1964 used to identify this
generation.
Read More »
|
By IRI Blog on
7/21/2009 2:54 PM
As the days of summer begin to wind down, consumers are turning their
attention back to school. Last week, we offered a teaser of the “IRI
Back to School Survey,” and today we’re excited to share with you the
findings.
Read More »
|
By IRI Blog on
7/15/2009 8:51 AM
You’ve heard us discuss many times on this blog how the economic
downturn has caused dramatic shifts in consumer behavior. The new
“Downturn Generation” of shoppers, similar in nature to their
Depression- era counterparts, will remain frugal long after the
recession ends, continuing their new habits, such as cooking at home
more often. Today, gas prices are on the rise again, and food prices
remain inflated. This begs the question: how does this affect the CPG
world? And, importantly, pricing and promotion strategies should CPG
marketers embrace in order to effectively communicate with shoppers
today?
Read More »
|
By IRI Blog on
7/14/2009 1:44 PM
This week, three senior IRI executives will outline strategies for
improving marketing success during today’s economic transformation and
highlight new consumer shopping trends and behaviors that have emerged
during the current recession during their keynote presentations at the
Shopper Insights in Action conference.
Read More »
|
By IRI Blog on
7/13/2009 12:32 PM
We’re curious at IRI, as are many retailers, marketers and
manufacturers, how consumers are planning to spend their hard-earned
dollars for the Back-to-School season this year. In our continuing
efforts to track the trends influencing consumer attitude and spending
cycles often visible during common traditions like back-to-school,
we’ve launched a survey to shed some light on the topic.
Read More »
|
By IRI Blog on
7/9/2009 10:32 AM
It is no secret that the ongoing economic downturn is continuing to
affect consumers’ shopping and purchase behaviors. Consumers are
eating out less, reducing the number of doctor visits and foregoing
vacations to stretch their limited dollars. But, which consumer groups
are driving these cost-saving strategies? The latest research from
Information Resources, Inc. (IRI), “Competing in a Transforming Economy 4.0: The New Equilibrium"
shows the specific consumer segmentations that are playing an important
role in understanding the drivers of saving strategies. Information
about these key consumer brackets can help retailers and manufacturers
identify and connect with their most critical customers – those that
are continuously spurring their growth.
Read More »
|