By IRI Blog on
4/5/2010 3:52 PM
SymphonyIRI found that if a woman could afford to buy one beauty
product she would select mascara. Despite this recession and even with
stalls with many segments of mass beauty sales, mascara sales has
continued to grow.
What has fueled this growth and why mascara? Find out more in this
Beautypackaging.com article from John Deputato, senior vice president
and leader of the Beauty and Personal Care, for SymphonyIRI Group.
http://www.beautypackaging.com/expertsview/2010/03/31/the_eyes_have_it
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By IRI Blog on
3/31/2010 7:40 AM
Summit 2010 has come and gone with a lot of exciting news, including
our company rebranding as SymphonyIRI Group, Inc. SymphonyIRI Chairman
Dr. Romesh Wadhwani announced this change on the first day of the show,
stating the new rebranding reflects the company’s rich heritage in
superior market measurement, as well as its expanded expertise in
solving CPG manufacturers’ and retailers’ most strategic business
issues.
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By IRI Blog on
3/24/2010 10:40 AM
Today at SymphonyIRI’s “2010 Summit: Reinventing CPG and Retail
Conference,” we showcased a solution to help CPG marketers improve
marketing accountability and ROI.
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By IRI Blog on
3/24/2010 7:54 AM
MorningNewsBeat's Kevin Coupe was at the Information Resources Inc. (IRI) 2010
Summit here, and filed the following stream-of-consciousness report...
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By IRI Blog on
3/23/2010 1:25 PM
Today’s shoppers are more resourceful and strategic than ever. They
found new ways to save money during the recession, and many are keeping
these strategies in place even as the economy improves. More shopping
decisions are made at home, and digital media, such as Twitter,
Facebook and blogs are increasingly important information sources.
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By IRI Blog on
3/23/2010 1:23 PM
Attention on digital media continues to be on the rise and with so many
portals and so little time, it’s challenging for companies to weed
through the noise and assess how to best take advantage of this dynamic
new medium. While attending IRI’s 2010 Reinventing CPG & Retail
Summit in San Antonio, be sure to listen in on the Digital Gestalt
Roundtable Discussion where we’ll be “Separating the Myths from the
Media.”
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By IRI Blog on
3/23/2010 1:21 PM
Over the last 30 years, IRI has become the strategic innovation partner
for CPG, retail and healthcare companies to create and maximize new
market opportunities. By combining seasoned experts and consultants,
unparalleled empirical information assets, groundbreaking predictive
analytics, and technology solutions and platforms, we have continually
enabled our customers to generate deep consumer, shopper and market
insights, and transform these insights into higher performance and
growth across every level of their organization, including sales,
marketing, merchandising, category/brand management and shopper
marketing.
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By IRI Blog on
3/22/2010 10:06 AM
IRI is happy to announce the 2009 New Product Pacesetters results, a program now in its fifteenth year.
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By IRI Blog on
3/16/2010 8:25 AM
A
forward-looking organization poised to excel in 2010, and the years to follow,
must understand that shoppers are making their purchasing decisions using a new
lens of affordability. The final track of breakout
sessions at IRI’s 2010 Reinventing CPG & Retail
Summit will detail the various ways to invigorate your
brand, execute a multi-platform digital marketing campaign and predict which
trends and practices are best to follow.
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By IRI Blog on
3/15/2010 1:28 PM
Adding
to the list of prestigious speakers at IRI’s Reinventing CPG & Retail
Summit, is senior news analyst for National Public Radio, Ted Koppel,
and Jim Collins, author of How the Mighty Fall: And Why Some
Companies Never Give
In.
Both
speakers have prepared eloquent presentations, and you’ll gain insight on some
of the gritty events that led
to our current economic turmoil, along with the essential traits an esteemed leader must possess
in order to successfully run an organization and ensure
that it thrives.
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