Upcoming Events & Webinars
Webinar Archives
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Based on the latest Times & Trends report, this webinar will explore economic, channel, department and category performance over the past year. CPG marketers with the ability to understand and anticipate the evolving needs of shoppers will forge relationships that will outlast the recessionary environment. This session will arm you with an understanding of market opportunities and risks and empower your organization to benchmark performance versus the industry.
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Based on the latest Times & Trends report, this webinar will explore current and emerging pricing and merchandising trends that successful CPG marketers are using to serve and satisfy consumers in a recessionary market. The need to develop and execute effective marketing strategies is high. Despite slowly brightening economic conditions, consumers are accustomed to recession-driven behaviors. Learn how you can deliver effective price and promotional strategies that deliver against today’s critical consumer needs to build and solidify relationships that will remain long after the recession has ended.
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Join Schneider Associates, Sentient Decision Science, and IRI as we
talk about the top 10 product launches of 2009, as determined through
the Eighth Annual Most Memorable New Product Launch Survey. We’ll
discuss what made these products memorable to consumers as well as the
latest consumer purchasing and behavioral trends.
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The rate of new product innovation in the CPG industry has increased
fairly steadily during the past seven years, with just under 10,000 new
CPG brands introduced since 2003. On average, nearly 80% of new
product introductions fail to garner more than $7.5 million in year-one
sales. Riddled with risks and uncertainty, it is no secret that
successful new product innovation is one of the most difficult
challenges in CPG today. Yet, with more than two-thirds of CPG brand
growth derived from new launches, CPG marketers must face the
difficulties of innovation head on, or risk losing market share to
those that do.
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During this webinar, you will learn best-in-class strategies to successfully implement marketing analytics programs. Join expert Doug Brooks as he shares best practices and lessons learned through years of experience working with numerous companies to develop such programs. You will also be alerted to key watch-outs and potential barriers to success in your own organization. Through impactful, real-world case examples, you will gain a roadmap to success that has been tested across industries to ensure success at your own organization.
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