Upcoming Events & Webinars
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March 11 - 13, 2010
CHPA Executive Conference
Rarely have we seen an economy more turbulent than the past 18 months.
The larger world around us continues to shift rapidly and present a
range of challenges. Yet on the positive side and closer to home, the
continuing expansion of technologies and virtual communities presents
new opportunities to engage and touch consumers more directly than ever
before. Such times demand that we not only implement and deliver new
solutions, but that we rethink how we innovate. This year’s CHPA
Executive Conference program looks at rethinking innovation.
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March 15 – 17, 2010
CSP Cold Vault Summit
This summit will provide retailers and suppliers with market
intelligence, consumer insights, predictive analytic models and
retailer case studies to challenge and offer a unique perspective in
taking cold vault sales to the next level.
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Webinar Archives
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Based on the latest Times & Trends report, this webinar will explore current and emerging pricing and merchandising trends that successful CPG marketers are using to serve and satisfy consumers in a recessionary market. The need to develop and execute effective marketing strategies is high. Despite slowly brightening economic conditions, consumers are accustomed to recession-driven behaviors. Learn how you can deliver effective price and promotional strategies that deliver against today’s critical consumer needs to build and solidify relationships that will remain long after the recession has ended.
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Join Schneider Associates, Sentient Decision Science, and IRI as we
talk about the top 10 product launches of 2009, as determined through
the Eighth Annual Most Memorable New Product Launch Survey. We’ll
discuss what made these products memorable to consumers as well as the
latest consumer purchasing and behavioral trends.
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The rate of new product innovation in the CPG industry has increased
fairly steadily during the past seven years, with just under 10,000 new
CPG brands introduced since 2003. On average, nearly 80% of new
product introductions fail to garner more than $7.5 million in year-one
sales. Riddled with risks and uncertainty, it is no secret that
successful new product innovation is one of the most difficult
challenges in CPG today. Yet, with more than two-thirds of CPG brand
growth derived from new launches, CPG marketers must face the
difficulties of innovation head on, or risk losing market share to
those that do.
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During this webinar, you will learn best-in-class strategies to successfully implement marketing analytics programs. Join expert Doug Brooks as he shares best practices and lessons learned through years of experience working with numerous companies to develop such programs. You will also be alerted to key watch-outs and potential barriers to success in your own organization. Through impactful, real-world case examples, you will gain a roadmap to success that has been tested across industries to ensure success at your own organization.
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The road to healthy living is paved with good intentions, but it is not
always smooth or easy. The nation has made progress, but, not
surprisingly, the move toward healthier living has been slow. CPG
marketers are actively participating in the drive to make America
healthier. Over the past several years, the industry has heavily
invested in new technologies and new ingredients which have opened the
door to a whole new world of better-for-you and functional CPG
products. Efforts go beyond new product development. Health and
wellness marketing and educational programs have become pervasive in
the world of CPG. These programs are effectively stimulating demand by
making healthy eating easy, affordable and accessible. But, significant
upward potential remains.
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