Upcoming Events & Webinars
Webinar Archives
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As more stores compete for the same geodemographic group purchases of
the same types of products, retailers are looking for new ways to
segment the marketplace. This presentation describes a multi-faceted
approach that combines consumer segmentation with shopping trip
segmentation and product co-purchasing. This approach reveals
differences in trip-types by outlet, retailer, consumer segment, and
product category. The presentation goes on to describe specific ways
to apply this information to refine category and brand merchandising
strategies, then measure results.
Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.
Length: 60 minutes
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Faced with a changing competitive landscape and evolving consumer needs, Wal-Mart continues to reinvent itself, and when Wal-Mart changes, the industry changes.
CPG manufacturers and retailers that are tuned into current and emerging Wal-Mart trends are empowered to make decisions that have the potential to dramatically impact their brand and company performance.
This informative webinar session will highlight significant Wal-Mart category and consumer trends and major company initiatives, as well as implications for CPG manufacturers and retailers.
Length: 60 minutes
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As their choice of stores and products has increased, consumers have
had to develop a shopping expertise. This presentation reveals key
findings from IRI research, with an emphasis on in-store shopper
observation and interviewing studies, integrated with retail sales and
consumer purchase behavior metrics. It goes on to describe ways you
can use this information to identify your biggest in-store opportunity
and what marketing levers to pull to turn that opportunity into
incremental sales.
Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.
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