Upcoming Events & Webinars
Webinar Archives
|
Based on the latest Times & Trends report, this webinar provides
insights into current and emerging CPG marketing trends being employed
by an industry seeking to adapt to a new world of CPG shopping. Find
out how you should re-evaluate pricing, promotional, and merchandising
strategies in light of changing consumer shopping rituals. This year
will be an exciting one for CPG marketers and this webinar will help
manufacturers and retailers maximize opportunity within the new,
emerging retail environment.
 Listen to Podcast
 View Webinar  Download PDF
Read More
|
|
This mini-webinar will focus on the state of the economy through the beginning of 2009 through important trended economic indicators to provide attendees with an important knowledge base for understanding consumer and shopper behavior today. In addition, attendees will see a preview of the latest evolving shopper trends and the consumer groups driving these trends.
Listen to Podcast
View Webinar Download PDF
Read More
|
|
Shoppers are increasingly trading down by buying less expensive
national brands and private store brands as a saving strategy to
survive this recessionary economy. Yet, the premium end of the product
spectrum has also demonstrated hearty growth. Many shoppers are
splurging on premium and gourmet products on a regular basis as a way
to treat themselves to affordable indulgences.
Listen to Podcast
View Webinar Download PDF
Read More
|
|
Based on the latest IRI Point of View, this webinar will closely examine the
shopping behaviors and saving strategies the Downturn Generation group is
adopting during the current economy and which of those strategies will remain,
even after an economic recovery. This session will also outline nine strategies
for CPG manufacturers and retailers to take maximum advantage of today’s new
opportunities by generating uplift among these shoppers. Successful
manufacturers and retailers must recognize that a significant portion of their
shoppers will carry on with their frugal practices well into the future and will
rewire their businesses to take advantage of the opportunities downturn thinking
generates.
Listen to Podcast
View Webinar
Download PDF
Read More
|
|
Based on the latest Times & Trends report, this webinar explores Walmart’s role in helping consumers navigate through difficult financial times and what this means for manufacturers and competing retailers. Learn how Walmart is driving its own growth during the recession, how manufacturers can capitalize on opportunities within Walmart, and how other retailers can position themselves against this formidable competitor.
Listen to Podcast
View Webinar
Download PDF
Read More
|
|
|