Upcoming Events & Webinars
Webinar Archives
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Join us for our end-of-the-year webinar as we recap the top 10
product launches of the year, as determined through the recently
released Sixth Annual Most Memorable New Product Launch Survey.
Schneider Associates, New Products Magazine, IRI and comScore will talk
about what made these products memorable to consumers as well as the
latest consumer purchasing and behavioral trends, including:
- Tech takes over
- Year of the Oreo
- Health on the go
- Buy American
- and much more...
Presenters:
Joan Holleran, BNP Media: Editor of New Products Magazine
Char Partelow, IRI: Senior Vice President – Consumer and Shopper Insights
Patrick Richardson, Schneider Associates: Launch Director
Susan Robinson, comScore: Vice President – CPG Solutions
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Experts from IRI and IMS will share insights for accurately answering
the critical questions associated with your DTC spending. You will
receive valuable information about the impact of advertising on
prescriptions and become familiar with BehaviorScan Rx, the gold
standard method for testing TV advertising, and how it is now being
used specifically for pharmaceutical products.
Speakers:;
Jim Findley (IRI)
Christine Lydzinski (IMS)
Length:
60 minutes
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Experts will share techniques for monitoring interesting new products
and for identifying and making innovations applicable across geographic
markets. You’ll learn how to expedite the trend identification process
and ways to help your company make better strategic product innovation
decisions.
Speaker:
Lynn Dornblaser, Mintel
Length: 60 minutes
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IRI Analytic Advisory Board members and Harvard Business Review
contributors Len Lodish from the Wharton School and Carl Mela from the
Fuqua School will discuss ways to balance short- and long-term
marketing approaches including price promotions, advertising, product
development and new distribution strategies to meet your brand
objectives.
Speakers:
Len Lodish, Wharton School
Carl Mela, Fuqua School
Length:
60 minutes
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IRI experts will discuss how Wal-Mart’s strategic initiatives are
delivering new growth potential across specific categories, consumer
segments and international markets and new risks for competing
retailers. This webinar will reveal critical insights that can be
leveraged by CPG manufacturers and retailers to form the foundation of
breakthrough strategies that will protect and grow share as Wal-Mart’s
transformation unfolds.
Speakers:
Sheila McCusker, IRI
Greg Herbold, IRI
Length:
60 minutes
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