News & Events

SymphonyIRI Group in the News

Archives (2005 to 2008)


Computer World
Shah is this month's Premier 100 IT Leader, answering questions about résumé gaps, educational needs and moving out of consultancy.
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Information Management
I traveled to the annual CPG Summit in San Antonio to get the latest on advancements in the industry and on analytics provided by host Information Resources Inc. (IRI) to manufacturers of consumer packaged goods (CPG) and their retailers.
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4/5/2010
The Eyes Have It
Beauty Packaging
SymphonyIRI’s John Deputato finds inspiration in the mascara market, and says other categories should follow its lead.
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Mr. Web
Retail market intelligence giant SymphonyIRI has launched a web-based solution designed to provide CPG clients with a 360-degree view of their brand performance against past marketing plans.
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Ventana Research
I traveled to the annual CPG Summit in San Antonio to get the latest on advancements in the industry and on analytics provided by host Information Resources Inc. (IRI) to manufacturers of consumer packaged goods (CPG) and their retailers.
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CSP
Affordable pantry items, cold remedies positioned in coolers and blood-pressure machines are just a few remedies to a consumer base wanting something new from tomorrow's convenience stores, according to one industry researcher.
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Beauty Packaging
After weathering the economic storm of 2009, we are now in an economic cycle of conservative spending that will last for some time. To be successful in the beauty industry, products must appeal to their core shoppers and have a major point of difference.
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Drug Store News
A leading provider of enterprise market information solutions and services is set to kick off a three-day conference for senior leaders in the global CPG, retail and healthcare industries.
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Wall Street Journal
Makers of household products like diapers and detergents, eager to build links more directly with consumers, are about to get another option for selling their goods online.
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Research Conference Report
This issue–our annual predictions edition of Research Business Report–has more pointed projections than usual. We can never know what truly awaits us. Change is constant, and it can seem mostly out of our control for periods of time.


Advertisting Age
As the economy begins to strengthen and marketers chart their course for 2010, the discussion topic in many boardrooms will be about striking this balance between investments in long-term brand building and short-term price promotion.
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12/11/2009
The Mane Attraction
HAPPI
Will 2009’s product rollouts save the lackluster shampoo and conditioner category?
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Advertisting Age
Information Resources Inc. is hoping an ambitious partnership with three other research companies and analytics companies might finally provide the industry the data it needs to wade deeper into the digital stream.
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CNBC
Although consumers remain deeply gun shy about spending, there are plenty of reasons to believe that this Christmas holiday season will not be as bad for retailers as last year.
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Brand Week
Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged goods companies, but their needs and values are vastly different from the generation before them, a new report from Information Resources found.

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The Associated Press

What goes well with Slim Jims and Slurpees? 7-Eleven wine, naturally.

The convenience store chain announced Tuesday it is getting into the value wine business, releasing two low-priced proprietary wines in the United States and Japan.

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Beverage Industry
The convenience channel is getting a run for its money from alternative retail formats in the battle for quick-trip customers, say retail industry experts.
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Supermarket News
Online selling and green-product merchandising are among major trends ahead for this holiday season, according to Thomas Blischok, Information Resources Inc.'s president for Global Retail.
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Marketing Profs
In the past year, the most fundamental of the 4 Ps of marketing—price—has rapidly risen to prominence.
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New York Times
Familiar packaged foods that were once dismissed as dowdy or out of date are regaining their puissance as Americans spend less and eat at home more.
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Other SymphonyIRI Group News
Within 10 Years, U.S. Healthcare Expenditures Will Nearly Double to $4.7 Trillion
According to the latest research from SymphonyIRI Group, “Healthcare III: Understanding the Age-Driven Health & Wellness Needs of Baby Boomers,” retailers and manufacturers that understand which ailments will be driving this growth and know how to link new and existing products to the treatment of these ailments will be in a position to capture more than their fair share of this enormous opportunity.
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Brand Advantage™ Solution Offers CPG Companies Comprehensive Platform to Efficiently Evaluate Effectiveness of Marketing Programs and Improve Planning Processes, While Adapting to Changes in Business Environment

SymphonyIRI Group Offers Core IRI Market Measurement Solutions and Next Generation Symphony Advantage Solutions including Shopper Marketing, Automated Analytics, Technology Platforms and Strategic Consulting for Maximum Impact
Information Resources, Inc. (IRI) today unveiled its transformation into SymphonyIRI Group, Inc. (SymphonyIRI), the world’s leading partner that enables consumer packaged goods (CPG), retail and healthcare companies to drive growth through innovation in insights, marketing and sales.
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Target Advantage Integrates Best-in-Class Targeting Capabilities with Flexible, Geo-spatial Mapping as well as Household and Retailer-level Information to Provide Improved Consumer/Shopper Insights and Marketing ROI
SymphonyIRI Group, Inc., formerly named Information Resources, Inc. (“IRI”), today announced the launch of Target Advantage™.  Developed in partnership with industry leaders Acxiom® Corporation and SRC, and brought to market by SymphonyIRI, the Target Advantage solution represents the first phase in a new generation of shopper segmentation and targeting solutions designed to provide more actionable insights to drive improved marketing effectiveness down to the individual household and retailer level.

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Next Generation Approach Leverages New Shopper Centric Platforms, Analytical Expertise and Consulting to Secure Better Insights and Drive Manufacturer and Retailer Revenue and Growth
SymphonyIRI Group, Inc. (“SymphonyIRI”) announced today an enhanced and holistic shopper marketing initiative, created to accelerate the collaboration between manufacturers and retailers to drive top-line revenue through improved results across the entire shopper experience, from initial shopper segmentation and targeting to enhanced execution at retail.
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