In 1995, IRI released the first annual New Product Pacesetters report. Each year since then, New Product Pacesetters has drawn upon IRI’s extensive New Product Profiler database to showcase the year’s strongest product launches.
Brands featured IRI’s New Product Pacesetters report truly beat the odds. Less than one-quarter of new brands exceed the $7.5 million hurdle for year-one sales that is required to earn Pacesetter status.
In celebration of 15 years of New Product Pacesetters, IRI is proud to be releasing Innovation Highlights from 15 Years of New Product Pacesetters.
The report is an in-depth analysis of 15 years of Pacesetter products. It is designed to capture the essence of successful innovation, providing insights into strategies that have led to true market success.
Brands featured in the report are illustrative of best practices in how to create new markets leveraging advanced consumer insights and new technologies.
This special edition of Times & Trends highlights some of the key findings from this soon-to-be-released celebratory research endeavor. The full report will be published in the first quarter of 2010.
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