Article Details
8/22/2009

New Trends Give Healthcare Manufacturers and Retailers New Headaches

Title: New Trends Give Healthcare Manufacturers and Retailers New Headaches

Description: Another major change underway is a transformation in how Americans research, purchase and use healthcare. Healthcare is costly, and people are rethinking how they take care of themselves in order to conserve funds. Instead of sticking with their tried-and-true healthcare options, consumers are aggressively seeking affordable solutions for health and wellness, both in terms of how they obtain care and in the healthcare products they choose.

These transformative shifts in consumer behavior towards healthcare, combined with imminent healthcare reform, will profoundly and permanently change how Americans receive healthcare and how they buy and use their prescriptions, over-the-counter (OTC) medicines, and other remedies.