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Within 10 Years, U.S. Healthcare Expenditures Will Nearly Double to $4.7 Trillion
According to the latest research from SymphonyIRI Group, “Healthcare
III: Understanding the Age-Driven Health & Wellness Needs of Baby
Boomers,” retailers and manufacturers that understand which ailments
will be driving this growth and know how to link new and existing
products to the treatment of these ailments will be in a position to
capture more than their fair share of this enormous opportunity.
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Brand Advantage™ Solution Offers CPG Companies Comprehensive Platform to Efficiently Evaluate Effectiveness of Marketing Programs and Improve Planning Processes, While Adapting to Changes in Business Environment
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SymphonyIRI Group Offers Core IRI Market Measurement Solutions and Next Generation Symphony Advantage Solutions including Shopper Marketing, Automated Analytics, Technology Platforms and Strategic Consulting for Maximum Impact
Information Resources, Inc. (IRI) today unveiled its transformation
into SymphonyIRI Group, Inc. (SymphonyIRI), the world’s leading partner
that enables consumer packaged goods (CPG), retail and healthcare
companies to drive growth through innovation in insights, marketing and
sales.
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Target Advantage Integrates Best-in-Class Targeting Capabilities with Flexible, Geo-spatial Mapping as well as Household and Retailer-level Information to Provide Improved Consumer/Shopper Insights and Marketing ROI
SymphonyIRI Group, Inc., formerly named Information Resources, Inc.
(“IRI”), today announced the launch of Target Advantage™. Developed in
partnership with industry leaders Acxiom® Corporation and SRC, and
brought to market by SymphonyIRI, the Target Advantage solution
represents the first phase in a new generation of shopper segmentation
and targeting solutions designed to provide more actionable insights to
drive improved marketing effectiveness down to the individual household
and retailer level.
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Next Generation Approach Leverages New Shopper Centric Platforms, Analytical Expertise and Consulting to Secure Better Insights and Drive Manufacturer and Retailer Revenue and Growth
SymphonyIRI Group, Inc. (“SymphonyIRI”) announced today an enhanced and
holistic shopper marketing initiative, created to accelerate the
collaboration between manufacturers and retailers to drive top-line
revenue through improved results across the entire shopper experience,
from initial shopper segmentation and targeting to enhanced execution
at retail.
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IRI New Product Pacesetters™ Report Finds Leading Products Successfully Support Continued Trends in Personalized, Conservative Shopping
The most successful new consumer packaged goods (CPG) food and beverage
brands and non-food brands of 2009 were released today by Information
Resources, Inc. (IRI) at its “Summit 2010: Reinventing CPG & Retail
Conference.” This year, IRI celebrates the fifteenth annual publication
of New Product Pacesetters™—an industry-recognized benchmark analysis
of exceptional first year CPG sales success for newly launched
products. This year’s report highlights brands that have achieved
stellar results, featuring innovations designed to cater to consumers’
needs and desires in a recessionary environment characterized by frugal
habits and overall hesitance to try new products.
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Building on its reputation for raising and tackling the consumer
packaged goods (CPG), retail and healthcare industries’ most pressing
business issues, Information Resources, Inc. (IRI) is hosting IRI
Summit 2010 at the J.W. Marriott San Antonio Hill Country Resort &
Spa in Texas. This world-class conference features an impressive roster
of keynote speakers, who are each distinguished leaders within their
industries.
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IRI snacking expert, Sally Lyons Wyatt, will discuss the snack food
industry’s performance in 2009 and present the latest industry trends,
up-to-date snack food sales data, and consumer insights for the major
snack food categories in her presentation, “State of the Snack Food Industry” at the 2010 SNAXPO.
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IRI Reviews 2009 CPG Industry and Highlights Key Trends That Will Continue in 2010
Though the economy has taken some steps toward recovery, 2009 was a
difficult year for U.S. consumers. Financial, housing and employment
markets are in less-than-favorable condition, and consumers are
justifiably concerned. IRI has been analyzing the economic downturn and
its effects on consumer shopping and consumption behavior during the
last two years and identifies significant and long-lasting trends in
its latest report, “Times & Trends: 2009 CPG Year in Review.”
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Dan Wandel Provides Overview of Beer Category Trends
The consumer packaged goods industry faced one of its most challenging
years in 2009. All packaged goods were significantly impacted by the
tough economic conditions, including the beer category. IRI’s beverage
alcohol expert, Dan Wandel, will examine how the beer category and the
craft segment performed during these difficult times and will also
highlight key trends in his presentation, “2009 IRI Beer Category
Overview and Craft Segment Review,” during the Brewers Association
Power Hour interactive teleconference.
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