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WHO:
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Thom Blischok– President, Shopper Marketing and Global Innovation, Information Resources, Inc.
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WHAT:
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As we race into 2010, there is a new sobriety in the wallets of shoppers. Not only will consumption be less, but shoppers will continue searching for the best deals as they redefine what value means to them. In addition, consumers are harnessing social media, blogs and online information to research purchases more carefully. To examine this dramatic shape shift in the U.S. shopper base, industry thought leader Thom Blischok will present “2010: Preparing for Business as Unusual” and share comprehensive research from consumer interviews, surveys and focus groups that will bring an in-depth understanding of the 2010 shopper and empower retailers and manufacturers to discover new opportunities that will help them compete and win in today’s ever-changing marketplace.
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WHY:
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Without question, the economic climate has created significant changes in shopper behaviors and is projected to do so for the foreseeable future. Consumers have become “strategic shoppers” by necessity. They are buying less, buying what is only needed, and sticking to a budget. So, how can retailers and manufacturers keep pace with today’s changing shopping behaviors? Blischok’s presentation will provide a deep understanding of shopper insights through thought provoking “man on the street” interviews and groundbreaking IRI research and shopper insights that will empower retailers and manufacturers to not only compete, but win in 2010.
Blischok’s presentation will address such critical questions as:
- How did shopping behavior change in 2009?
- How can retailers and manufacturers rewire their merchandising and marketing efforts to effectively compete?
- What cost-cutting methods are shoppers using to stretch their dollars?
- Are shoppers concerned about health and wellness in a recessionary economy?
- What behavioral changes will flourish in 2010?
- Are these changing shopping behaviors and rituals permanent?
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WHEN:
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Jan. 26, 2010, 7:30 a.m. (EST)
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WHERE:
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FMI 2010 Midwinter Executive Conference
Ritz Carlton Orlando, Grande Lakes
4012 Central Florida Parkway
Orlando, FL 32837
www.fmi.org
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About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091