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WHO:
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John Deputato– Senior Vice President, Client Solutions, Information Resources, Inc..
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WHAT:
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As the economy improves at an uneven pace, shoppers are sticking to many of their conservative spending habits, creating a “new normal” for the CPG industry, including the beauty industry. IRI’s beauty expert, John Deputato, believes that the key to success lies in “branding the beauty” shopper. To do this, manufacturers and retailers should learn more about their customers, so they more effectively reach them in the home, online and in the store. In his presentation “Finding Opportunities in the Era of the Conservative Shopper,” Deputato will address several key questions that beauty marketers need to answer in order to successfully understand and reach the new, permanently changed shopper in 2010. Answering these questions will help address the critical success factors for the beauty industry, including:
- How well do you know your shopper? Do you know him/her better than anyone?
- What are you doing to build your brand’s value proposition? Does this align with the needs of your particular shopper?
- In a war of tradeoffs, are you sure you can be a winner?
- Do you have a 360 degree marketing plan to reach your shopper?
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WHY:
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In 2008, we saw a dramatic shift in shopping behaviors, and in 2009, we saw these changed shopping habits solidify into trusted, conservative and more permanent methods of selecting and purchasing beauty care products. Consumers are sticking to their money saving strategies and are continuing to make tradeoffs in regards to what’s wanted versus needed. Continuing to understand the mindset of the changed shopper is the key to success in 2010. Deputato’s presentation will not only provide a deep understanding of what occurred in mass beauty channels in 2009, but it will also explore unique research from IRI focused on the core beauty shopper, as well as those considered heavy, medium and light beauty shoppers. These details are paramount in developing a strategy to address new challenges in the industry.
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WHEN:
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Jan. 26, 2010, 8:30 a.m. (EST)
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WHERE:
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NPD Hot Off the Press Beauty Industry Event
The Plaza
Grand Ballroom
58th Street and Fifth Avenue
New York, NY10019
www.npd.com
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About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091