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WHO:
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Dan Wandel– Senior Vice President, Beer, Wine and Spirits, Information Resources, Inc.
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WHAT:
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The consumer packaged goods industry faced one of its most challenging years in 2009. All packaged goods were significantly impacted by the tough economic conditions, including the beer category. IRI’s beverage alcohol expert, Dan Wandel, will examine how the beer category and the craft segment performed during these difficult times and will also highlight key trends in his presentation, “2009 IRI Beer Category Overview and Craft Segment Review,” during the Brewers Association Power Hour interactive teleconference.
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WHY:
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Due to the transforming economy, the beer industry is facing many challenges in today’s marketplace. In addition, there is fierce competition for the beer category to differentiate its offerings through innovative approaches to meet the ever-changing needs of consumers. Wandel’s presentation will address such critical questions as:
- How is the economy impacting the beer industry?
- How did the wine and spirits categories hold up in this economy?
- How did the craft segment perform in 2009 based on IRI’s key metrics?
- Were there any particular craft styles that stood out in 2009 from a sales performance perspective?
- How did the craft segment perform in supermarkets around the United States?
- What were the hot new craft beer brands in 2009?
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WHEN:
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Feb. 25, 2010, 12 p.m. (CST)
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WHERE:
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Brewers Association Power Hour
Online, Interactive Teleconference Series
To pre-register, contact Pete Johnson at pete@brewersassociation.org
www.beertown.org
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About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675