Who: Anne Berlack, Executive Vice President, Analytic Insights Group, Information Resources, Inc.
What: Leading consumer packaged goods (CPG) expert shares annual report on the latest insights on the industry’s hottest new product categories in convenience stores and the key factors and consumer trends driving their success. Berlack provides an update on consumer shopping behaviors, how today’s transformational products – particularly those aimed at increasing convenience for consumers – are continuing to dominate specific categories. Berlack also exposes how today’s innovators are contributing to overall category growth and what it takes to be sustainable winners at the convenience store.
Why: Using insights gathered from IRI’s InfoScan® syndicated sales tracking service and its Consumer Network™ 70,000 ScanKey consumer household panel, Berlack outlines strategies manufacturers and retailers can use to prosper in the changing c-store marketplace. Berlack will address several critical questions facing today’s CPG marketers and c-store retailers including:
• What’s hot in Snacking and Beverage and why?
• Despite the influx of new products, how are today’s introductions delivering incremental growth to the category and the convenience channel overall?
• How are convenience-oriented products continuing to reshape the CPG industry and the convenience channel?
• What are the hot categories to be watching for the future?
When: Monday, October 18, 2004, 11:00 AM, Pacific Daylight Time — Location: S229-S230
Tuesday, October 19, 2004, 11:00 AM, Pacific Daylight Time — Location: S223
Where: National Association of Convenience Stores (NACS) 2004 Convention
www.nacsshow.com
Las Vegas Convention Center
Las Vegas, NV
About Information Resources, Inc.
Information Resources, Inc. is the leading global provider of market content, analytic services and Business Performance Management (BPM) solutions to the CPG, retail and healthcare industries. IRI's clients include the leading CPG, retail, and healthcare companies in the world. IRI's market content and analytic services provide these companies with market and consumer insights. IRI's BPM solutions uniquely combine its breakthrough enterprise analytics software, market content and analytic models to provide a total view of the market and to enable maximum business performance across marketing, sales and operations. IRI's solutions enable the consumer-driven real-time CPG and retail enterprise. More information is available at www.infores.com.