Archives (2005 to current)
 |
|
 |
|
8/12/2009
News America Marketing Extends Relationship with IRI Through 2014 to Better Meet Needs of Customers
IRI to Continue as Provider of Key Strategic and Marketplace Information
NEW YORK (Aug. 11, 2009) – News America Marketing, the consumer advertising and promotional services division of News Corporation (NYSE: NWS), announced today that it has renewed its relationship with Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and retail market intelligence and insights for the consumer packaged goods (CPG), retail, and healthcare industries, through 2014. Under the agreement, IRI will continue as News America Marketing’s primary supplier of syndicated sales tracking information and analysis, consumer panel information, and associated Web-based data access solutions.
”News America and IRI understand that during these challenging economic times companies need to work together to continue developing exciting new ways to better meet the needs of their customers,” said News America Marketing president, Chris Mixson. “We’re extending our relationship with IRI, because we are dedicated to making this happen for our clients.”
News America Marketing uses IRI data in its proprietary FSI planning tool, SmartMatrix. SmartMatrix enables clients to create, analyze and manage optimal marketing plans for FSIs, providing insights into distribution, performance, and costs.
“IRI’s comprehensive retail and consumer coverage enable us to further develop consultative relationships with our CPG clients,” said Jesse Aversano, EVP, Marketing, at News America Marketing. “IRI’s insights help us target promotions and deliver results for our clients at a tremendous value.”
“We’re thrilled to extend our relationship with News America Marketing,” said IRI President and Chief Executive Officer John Freeland. “IRI and News America will continue to explore unique and creative ways to develop insights that will enable News America and their clients to be more successful with their go-to-market strategies.”
In addition to using the IRI census-based data to evaluate the impact of various promotions and plan tactical FSI and in-store strategies, News America Marketing can offer the following key benefits to its clients:
• Development of new insights and best practices related to brand and promotion/advertising strategy for the consumer packaged goods industry.
• Identification of key challenges to client brands using IRI InfoScan® data
• Access to the IRI Consumer Network™, a 100,000 consumer household panel that provides data to help determine the impact of News America Marketing programs on household penetration, repeat purchase behavior, and other purchase dynamics.
The agreement goes into effect immediately.
News America Marketing®, a division of News Corporation, is the leading single-source provider of consumer marketing services. The company’s product portfolio, marketed under the SmartSource® brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 1,500 newspapers and over 40,000 supermarket, drug, mass merchandisers and dollar-store locations across the country, including Kroger, SuperValu, Safeway, Publix, Food Lion, CVS, Rite Aid Walgreens, and Family Dollar.
News America Marketing’s diverse portfolio of consumer-marketing programs includes:
| IN-STORE MEDIA |
| SmartSource® CartsSM |
SmartSource Coupon Machine® |
| SmartSource Entrance AdsSM |
SmartSource Floortalk® |
| SmartSource Price Pop GuaranteedSM |
SmartSource SamplingSM |
| SmartSource Shelftake One® |
SmartSource Shelftalk |
| SmartSource Shelftalk Banner® |
SmartSource Shelfvision Video |
| SmartSource Showcase® |
SmartSource Tear PadSM |
| |
|
| HOME-DELIVERED MEDIA |
| SmartSource Magazine® |
SmartSource Custom Publishing® |
| Direct Response Advertising |
Partnerships Themed Events |
| |
|
ONLINE MEDIA
SmartSource Online Savings NetworkSM
TRADE MARKETING
SmartSource Price Feature PlusSM
DATABASE MARKETING
SmartSource Direct®
MERCHANDISING SERVICES
News America Marketing—International provides consumer-marketing services in Canada, Australia and New Zealand; in addition, we have a network of advertising and promotion partners in Asia, Europe, South America and Africa.
News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total assets as of June 30, 2008 of approximately US$62 billion and total annual revenues of approximately US$33 billion. News Corporation is a diversified global media company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers and information services; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.
# # #
CONTACTS:
News America Marketing
Laura Richards
212.782.8145
lrichards@newsamerica.com
Rubenstein Associates Public Relations
Germaine Febles
212.843.8031
gfebles@rubenstein.com
|
|
 |
|
 |
|
 |
|
|
 |
|
 |
 |
Summit 2009 Insights
|
 |
|
|
"My readers aren’t only concerned with price they’re interested in corporate responsibility too." |
Lynnae McCoy, BeingFrugal.net
Hear More |
|
|
|
 |
|
 |
|