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1/13/2010
IRI Appoints Eva Vila as New Manager Director in Spain
MADRID, SPAIN – 12 January 2010 – Information Resources Inc. (IRI), the leading global provider of consumer, shopper and market insights for the consumer packaged goods, retail, and healthcare industries, today announced the appointment of Eva Vila Massanas as their new Managing Director in Spain.
Vila brings over fifteen years of international experience in FMCG insights and consulting services to the role. Previously she was IRI’s European Marketing Director following a series of senior client service and development roles.
Angelo Massaro, who was leading both the Spanish and Italian markets, will now be focussing exclusively on the further development of IRI’s Italian business.
Commenting on the appointment, Nigel Howlett, President of IRI International, said, “I am delighted to offer to Eva the opportunity to lead our Spanish operation. With broad market experience and a passion for innovation and excellent client service, Eva will play a vital role in driving the transformational development of IRI Spain. This promotion also enables Angelo to drive our next phase of development in Italy where we are already market leaders”.
Vila started her career in the US financial services industry. She then joined Coca-Cola’s German marketing department where she worked for four years in the market research area. In 1999 she returned to Spain to join the newly-created IRI operation as a member of the start-up team, since when she has held various positions spanning Client Service, Product Marketing and Communication. In 2007 she was promoted to Southern Europe Marketing Director and became European Marketing Director later that year.
Vila holds an Economics Degree from the University of Barcelona and a BA from DePauw University in Indiana, US. She is a regular marketing lecturer at several Spanish Universities and regularly leads “thought leadership” seminars for many of Spain’s leading Consumer Goods Marketers and business school academics.
Commenting on the role Vila said, “I am delighted to have this opportunity to lead our Spanish business. We will continue to build our share of market by further heightening our focus on innovation, client service and value. Our new services and solutions portfolio offers clients break-through insights, predictive modelling and resource optimisation capability at a time when the economic climate is driving an unprecedented demand for dynamic decision support.”
IRI CONTACT
Maribel Suarez
E-mail: maribel.suarez@infores.com
Tel: +34 (93) 342-9720
Fax: +34 (93) 342-9721
About IRI
IRI is the world's leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management.
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