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Shoppers Want Value That is Here Today and Will Remain Tomorrow
The consumer packaged goods (CPG) industry
has done a commendable job of responding to consumers' intensifying
drive for value. As illustrated in the IRI Times & Trends Report:
"Price, Promotion & Merchandising: Balancing the Call Between Value
and Price Relief," efforts to bring value and price relief to consumers
have increased during the past year.
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The Chicago Minority Supplier Development
Council (CMSDC), the Chicago chapter of a nationwide organization
dedicated to advancing the interests of minority entrepreneurs,
announced today that it has named Information Resources, Inc. (IRI), as
a certified Minority Business Enterprise.
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Special IRI Report Captures Essence of Successful Innovation and Provides Insights into Strategies that Lead to True Market Success
A special edition of IRI Times & Trends, “15 Years of New Product
Pacesetters: Excellence in Innovation Drives CPG to the Next Level,”
offers a sneak peak at a ground-breaking analysis of product innovation
success.
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IRI’s John Deputato Explores the Mindset of the Beauty Shopper to Help Manufacturers and Retailers Tune into What Their Core Shoppers Really Want and Need
As the economy improves at an uneven pace, shoppers are sticking to
many of their conservative spending habits, creating a “new normal” for
the CPG industry, including the beauty industry. IRI’s beauty expert,
John Deputato, believes that the key to success lies in “branding the
beauty” shopper. To do this, manufacturers and retailers should learn
more about their customers, so they more effectively reach them in the
home, online and in the store. In his presentation “Finding Opportunities in the Era of the Conservative Shopper,”
Deputato will address several key questions that beauty marketers need
to answer in order to successfully understand and reach the new,
permanently changed shopper in 2010.
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Thom Blischok Speaks with CPG and Retailer Industry Leaders on How to Compete and Win Shoppers in 2010
As we race into 2010, there is a new sobriety in the wallets of
shoppers. Not only will consumption be less, but shoppers will continue
searching for the best deals as they redefine what value means to them.
In addition, consumers are harnessing social media, blogs and online
information to research purchases more carefully. To examine this
dramatic shape shift in the U.S. shopper base, industry thought leader
Thom Blischok will present “2010: Preparing for Business as Unusual” and
share comprehensive research from consumer interviews, surveys and
focus groups that will bring an in-depth understanding of the 2010
shopper and empower retailers and manufacturers to discover new
opportunities that will help them compete and win in today’s
ever-changing marketplace.
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Readers’ Choice Survey Recognizes IRI as No. 1 Demand Data Analytics Provider for Small to Mid-Sized Businesses
Information Resources, Inc. (IRI), announced today that it has been ranked the top solution provider for
Demand Data Analytics for the SMB Market by Consumer Goods Technology
magazine's recent Readers' Choice survey for the third consecutive year.
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Opened by Analytics Expert Ian Ayres, Meeting Focused on Accelerating Innovation to Meet Evolving Shopper Needs
Information Resources, Inc. (IRI) hosted a distinguished group of consumer packaged goods (CPG) executives at the inaugural Analytics Innovation Advisory Board held today at the Phoenician Resort located in Scottsdale, Ariz.
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Building on The Hendry Group Acquisition, IRI Recruits World-Class Senior Talent to Enhance Predictive Market Structure and Attitudinal Segmentation Capabilities
Information Resources, Inc. (IRI) today furthered its
commitment to creating a global, world-class, sales, servicing and
consulting practice around its integrated Hendry (IRI) Market Structure
business to drive clients' growth and innovation agendas.
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Information Resources Inc. (IRI) today announced the appointment of
Eva Vila Massanas as their new Managing Director in Spain.
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Opportunities Emerge as Attitudes Diverge within Beauty Segments and Channel Migration versus Brand Migration Occurs
More than 90 percent of surveyed shoppers
cite brand familiarity as the most important influencer when purchasing
beauty products, far surpassing the 73 percent consumer packaged goods
(CPG) benchmark, according to new research from the "Beauty Shopper
Report," released today by Information Resources, Inc. (IRI).
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