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Honorees Receive Award During Premier 100 IT Leaders Conference
IRI's Senior Vice President of Information
Technology Manish Shah was named as a 2010 Premier 100 Information
Technology (IT) Leaders honoree by International Data Group's
Computerworld.
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IRI partners with online advertising networks and research providers to create new digital media platforms; Enables more efficient and effective “direct-to-consumer” marketing programs online
Information Resources, Inc. (IRI) is continuing its efforts to
expand its Consumer and Shopper Insights platforms through the launch
of a series of new, innovative digital media solutions.
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IRI Summit Helps Retailers and Manufacturers Re-Imagine the Way to do Business and Innovate for Growth
Because IRI believes that true innovation is the single most important
thing a company can do to compete in the new marketplace, it is taking
the highly successful “Insight to Impact” program even further at IRI
Summit 2010 by adding a third “I” to the equation with innovation.
Summit’s “I3” program will help retailers and manufacturers move from
insight to impact, so that they can find and take advantage of
opportunities in these unprecedented times. The world-class conference,
being held March 22-24, 2010 at the J.W. Marriott San Antonio Hill
Country Resort & Spa in Texas, will focus on leveraging insights on
consumers’ motivations, wants and needs and using them to innovate for
growth.
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Even Though Road to Healthy Living Remains Bumpy for Most Americans, IRI Finds Significant Upward Potential for Healthier CPG Solutions
The latest IRI Times & Trends Report, "Health & Wellness: Redefining Healthy Living,"
takes a new look at product development, marketing and merchandising
tactics that will increase penetration of better-for-you food, beverage
and beauty care products across households of all incomes and other
demographics.
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Representing One of the Largest U.S. Demographics, Millennials Will Soon be Entering Strong Growth Period in Income and CPG Spending
Millennials-Americans born between
1979-1989-are one of the largest demographics in the country and will
soon be entering a strong growth period in both income and consumer
packaged goods (CPG) spending.
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CPG Marketers with Intimate Understanding of how Consumers are Wired and a Deft Ability to Market to the New Consumer Will Win Game in Long Run
The latest IRI Times & Trends Report, "Zero-Moment of Truth:
Redefining the Consumer Decision-Making Process," takes an in-depth
look at how shoppers learn about, plan for and execute their consumer
packaged goods (CPG) shopping trips and how these behaviors have
changed in response to a prolonged period of economic unrest.
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At this week’s NACS Show in Las Vegas, IRI’s Matt McCourt will discuss
how convenience store retailers can learn what their customers want
most by utilizing sophisticated shopper tracking tools. During his
panel presentation, “How Many Is Too Many? Making Your Product Selection Work for You,”
McCourt will highlight how key analytic tools can assist retailers in
gleaning valuable insights into their customers’ shopping patterns in
order to effectively plan, advertise and promote convenience store
products.
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Today’s retailers need to take advantage of the wealth of insights and
data they have at their disposal in order to get up close and personal
with their customers, develop successful in-store strategies and
inspire long-term shopper loyalty. In his keynote presentation, “Getting the Most From Your Data: Analyzing Loyalty,”
Thom Blischok, an industry thought leader in the CPG retail and
manufacturing industry, will share in-depth next generation shopper
engineering strategies to help retailers maximize their customer data
and build solid loyalty relationships with their most important
shoppers.
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"Savvy Supermarket Cents™" Contest Entries Accepted at www.YouTube.com/SavvyCents
Information Resources, Inc. (IRI) today announced its new
nationwide video contest, hosted on www.YouTube.com/SavvyCents, which
recognizes and rewards these innovatively frugal shoppers.
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Private Label Growth in Every Channel, with Grocery, Drug and Dollar Stores Leading the Charge
According to the latest "IRI Times & Trends Report: Game-Changing
Economy Taking Private Label to New Heights," private label unit share
has grown 1.2 points to 22.8 percent and dollar share has grown 0.7
points to 17.6 percent across all outlets in the past 12 months.
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