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Supermarket News
The problem is all too familiar. After years of building up perimeter departments, supermarkets were left with weakened Center Stores. More than a few retailers wondered whether this department was relevant anymore. Did it have a future?
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Crain's Chicago Business
Wondering what artificial sweetener racks up the sweetest sales? Whose hot dog is heating up the market? If so, John Freeland is your man.
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Advertising Age
Sunil Garga helped usher in a new age of accountability for media when he and his partners founded Marketing Management Analytics in 1990. Now heís looking for new ways to quench marketers’ growing cravings, pushing retail data cruncher Information Resources Inc. deeper into the media arena.
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Advertising Age
It turns out that Parade, the venerable, some might say frumpy, Sunday magazine inextricably linked to the struggling newspaper industry, is a return-on-investment powerhouse. At least that's what marketing-mix modeling the publication commissioned from Information Resources Inc. appears to show, in a move that increases the pressure on other media players to similarly prove their worth.
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Reuters
Wal-Mart Stores Inc. will soon give household product makers a little more information about its shoppers in an expanded pact with Information Resources Inc., but the sales figures are still under wraps, the data provider said on Tuesday.
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BrandWeek
Just like growing children, brands need to take their own vitamins for growth over the long haul, according to a new study by Information Resources, Inc. The Chicago-based firm studied the impact of TV advertising, in-store promotion, distribution and other factors on long-term brand health for more than 30 brands from eight major manufacturers. The data gathered for the report included weekly sales and pricing histories, media spending and other comparative data over a five-year period.
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AdWeek
TV advertising and strong distribution channels are paramount for driving long-term growth and lowering price elasticity for brands across various consumer categories, according to a new study by Information Resources Inc. The Chicago-based firm tracked the impact of TV advertising, in-store promotion, distribution and other factors on the long-term health of more than 30 brands from eight major manufacturers. The data gathered for the report included weekly sales and pricing histories, media spending and other comparative data over a five-year period.
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Market Research Industry Online
Retail information giant Information Resources, Inc. (IRI) is to extend its major syndicated study of brand drivers, the Long-Term Drivers Consortium, into a second phase. Results from the first phase provide good news for TV advertising, as does a separate GroupM study released this week.
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Advertising Age
Advertising does have a long-term impact, but it's not guaranteed. Nor does price promotion's impact always end as soon as the promotion is over. Those are the findings of Information Resources Inc., which conducted research for a consortium of eight package goods marketers. The study spanned five years of data for 10 categories, including salty snacks, household cleaners and air care.
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Food Processing Magazine
Although an estimated 95 percent of new products fail, some come out of the box with incredible buzz and phenomenal sales success. Heavy first-year advertising support doesn’t hurt, either. Chicago-based Information Resources Inc. has followed the path of consumer packaged goods (CPG) product introductions for 12 years via its New Product Pacesetters report, which ranks each year’s most successful new brands.
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Mediapost
If you have a headache, you take a pain reliever. If the headache persists, you can either keep taking aspirin or start doing something about your long-term health. That's the kind of trade-off described in a new report out from Information Resources, Inc. (IRI) that focuses on decisions made by consumer products companies as they consider short- and long-term marketing strategies.
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Mediapost
Buoyed by consumers' interest in health and nutrition, consumer packaged goods marketers maintained a brisk pace of new product introductions last year. There were 1,704 new products launched in 2006--up from 1,361 in 2003, according to IRI's "2006 New Product Pacesetters" report.
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DM News
Seventy-three percent of consumers say they learned about new products last year from television commercials and infomercials, according to a survey conducted by Stagnito's New Products Magazine, Schneider & Associates and Information Resources Inc.
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Supermarket News
The buzz around the term “health and wellness” has been building for several years now, and with increased attention from consumer packaged goods manufacturers, it seems to be reaching a crescendo.
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Dow Jones Newswire
Kraft Foods Inc. (KFT) publishes a food magazine in Spanish. Frito-Lay taps Hispanic employee groups for marketing tips. The by-products: Dulce de Leche Oreo cookies and Fiery Habanero Doritos.
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Chain Drug Review
Where consumers choose to shop often depends on the kind of ‘‘trip mission’’ they are on, according to Information Resources Inc. (IRI). Retailers and manufacturers should keep those missions in mind when putting together their merchandising and marketing plans, Valerie Skala Walker, the market research firm’s vice president of business and consumer insights, said at the recent IRI Summit 2007 conference here.
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AMR Research Alert
In this first part of our two-part series, we show how CP companies can use demand insights to become market driven. Shopper insights is a new concept. Don’t confuse it with consumer insights, which is information about the person that uses your product, or retailer insights, which is information about the retailer that sells your product to a consumer. It is the third and very important leg of the demand insight foundation of a demand-driven strategy.
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AMR Research Alert
In this second of a two-part series on the use of shopper insights to define demand-driven processes in CP, we share guidance on how to make this shift and build products that spur demand.
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Consumer Goods Technology
Maria Mullen, vice president, category leadership, along with colleagues Danica Konetski, senior director, shopper insights and analytics, and Tammy Brumfield, director, integrated marketing, are playing integral roles in this development, kicking off a Shopper-centric Platforms for Growth Project (SPG).
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Food Navigator
All-round innovation remains key to keeping the US snack market vibrant, according to an annual snack industry report, which identifies a number of growth opportunities at a time when consumers are striving to snack less. Although the nation's snack industry saw dollar sales rebounding last year, up 3.2 percent compared to 0.5 percent in 2005, the majority of this market growth was due to price, said market researcher Information Resources Inc.
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