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WHAT THEY ARE SAYING
"One could line up all food competitors on a spectrum from high value to high quality." |
Michael Haff, SVP Sales, Marketing and Business Strategy, Food Lion LLC
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All Products Detail
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IRI Virtual Shopping studies help retailers and manufacturers understand consumer behavior in the store through a web-based virtual shopping experience. The virtual environment allows shoppers to pick up, rotate, put back, and purchase products just as they would in a real store. It has an extremely high degree of flexibility - unlike in-store intercepts which require significant effort and cost to change shelf sets or packaging. IRI combines the speed and efficiency of the virtual store intercept with the longitudinal tracking data of the IRI Consumer Network panel, allowing you to target the specific shoppers of interest. Thanks to the latest and greatest virtual shopping technology, you gain increased sample sizes and cost efficiency while simultaneously decreasing the time it takes to get results.
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See
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Understand how shoppers make purchasing decisions
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Act
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Develop in-store strategies that leverage attributes proven to impact consumer choice
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Win
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Increase ROI by effectively influencing selection at the final point in the decision-making process: the store shelf
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and a SymphonyIRI Group representative will contact you as soon as possible.
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