Manufacturers

IRI surveyed approximately 1,000 households about their 2009 holiday shopping rituals and discovered numerous shifts in consumer behavior.  The resulting report thoroughly examines new holiday shopping rituals and how the state of the economy leading into this season will affect spending. Read More

 The CCR Analytics Suite™ is a packaged set of best practices reports based on data from over 16 million Ahold USA shopper households – one of the largest “consumer panels” on the market. Read More

IRI AttitudeLink is a service that empowers marketers to conduct attitudinal surveys among the IRI Consumer Network panel. Read More

The Baby Boomers Report: Understanding Emerging Trends in Baby Boomer Spending, is a syndicated thought leadership report produced by the IRI Center for Retail Innovation to help retailers and manufacturers understand current and future spending shifts of baby boomer shopper segments across categories and channels. Read More

IRI Builders Suite™ is an integrated tool for anyone needing consumer insights, seeking opportunities to convert category traffic into real dollars, or defending shelf space. Read More

Consumer Network is a consumer panel that provides a clear picture of consumer behavior so that sales and marketing professionals can continually adjust strategies to focus on the consumer dynamics that drive brand and category performance. Read More

Consumer-Centric Merchandising Suite is an enterprise software solution for automating category business planning including assessment and assortment with links to space, price and promotion planning. Read More

For manufacturers engaged in partnership or category management activities with Walmart, IRI ConsumerInsight for Walmart is a new generation of IRI Consumer Network services that align to Walmart’s unique consumer segments, category hierarchies, and geographies. Read More

ConsumerVoice moves beyond the limitations of today’s consumer research by providing both continuous and point-in-time consumer and shopper insights all through an integrated and cohesive analytic platform. Read More

Controlled Store Testing is a service that accurately quantifies the effectiveness of an in-store marketing program and identifies opportunities to improve the program with far less cost and risk than a national roll-out. Read More

As part of the overall IRI Consumer & Shopper Network strategic plan to develop broader and more actionable consumer and shopper insights, IRI has created Digital Media Solutions to provide a comprehensive consumer centric offering to the CPG industry that will giver users the ability to target digital media to consumers more effectively and efficiently along with standard metrics to measure resulting return on investment for all applicable advertising campaigns. Read More

Health & Wellness Advantage™ Powered by IRI Liquid Data™ provides comprehensive insights into product nutrition, benefits, and messaging to help you identify and quantify trends and opportunities, and closely monitor the competitive landscape. Read More

Understanding the Age-Driven Health & Wellness Needs of Baby Boomers
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A new ground-breaking study from IRI  that can help retailers and manufacturers tap into the multi-billion dollar revenue growth opportunity identified in the 2006 Healthy Kids Report. Read More

Individual User Studies are services that combine IRI Consumer Network® Panel data with a semiannual survey to provide quantitative metrics on individual users. Read More

The IRI Inventory and Consumption Panel is a custom study that integrates three types of consumer behavior - data longitudinal purchase panel data, in-home inventory reports, and usage occasion tracking. Read More

The Healthcare Report is a syndicated thought leadership report produced by the IRI Center for Retail Innovation that enables retailers and manufacturers to understand and take advantage of untapped opportunities in leveraging the future growth of the pharmacy. Read More

Matched Market Testing is a service that evaluates market-wide programs, including increased or decreased advertising of TV, radio, outdoor or print vehicles, new coupon strategy, or the incrementally of a new line extension. Read More

IRI MedProfiler Health and Wellness Survey is an annually fielded questionnaire that helps retailers and manufacturers who require more effective health and wellness related marketing campaigns to identify brand growth opportunities. Read More

Panel on Demand from IRI is an internet-based set of best practice reports and presentation-ready templates that help you partner with retailers to jointly grow market share. Read More

  IRI Panel Personicx Profiles are a series of custom reports that will help you define your consumer target and develop a robust portrait of that target. Read More

The 2009 Private Label report is a forward-looking, thought-provoking analysis that provides a multi-faceted review of how effectively private label is serving U.S shoppers during the current recession. Read More

RxPulse Net is a web-based reporting tool that empowers manufacturers and retailers to better leverage the pharmacy to drive incremental shopping occasions, market basket share, and loyalty among current and potential consumers. Read More

In partnership with TNS, the IRI Shades of Green Segmentation is a service which helps you monitor category and brand purchasing dynamics across a wide spectrum of green attitudinal consumer segments. Read More

Shopper Insights Advantage™ Powered by IRI Liquid Data™ is IRI’s transformational tool for creating actionable consumer and shopper insights. Read More

ShopperLink is an in-store study that observes consumers in the act of shopping the category, and questions them about their three roles as user, shopper, and buyer. Read More

IRI Virtual Shopping studies help retailers and manufacturers understand consumer behavior in the store through a web-based virtual shopping experience. Read More

7-Exchange is an exclusive program, facilitated by IRI and 7-Eleven, to provide selected manufacturers access to the 7-Eleven store-level point-of-sale (POS) data in a structured, collaborative program. Read More

 The CCR Analytics Suite™ is a packaged set of best practices reports based on data from over 16 million Ahold USA shopper households – one of the largest “consumer panels” on the market. Read More

The IRI In-Store Solution Suite™, Aisle View, is an audit-based service that delivers detailed cross-category distribution and placement information to help you understand the key in-store drivers of your product’s performance. Read More

Consumer-Centric Merchandising Suite is an enterprise software solution for automating category business planning including assessment and assortment with links to space, price and promotion planning. Read More

IRI Costco CRX™ is an exclusive data sharing program facilitated by IRI and Costco that provides selected manufacturers access to Costco’s store-level point-of-sales (POS) data in a structured, collaborative framework. Read More

As part of the overall IRI Consumer & Shopper Network strategic plan to develop broader and more actionable consumer and shopper insights, IRI has created Digital Media Solutions to provide a comprehensive consumer centric offering to the CPG industry that will giver users the ability to target digital media to consumers more effectively and efficiently along with standard metrics to measure resulting return on investment for all applicable advertising campaigns. Read More

IRI’s Loyalty Advantage™ is the best solution for shopper marketing programs with comprehensive decision-specific insights based on basket and customer-level detail and incorporating the industry-leading segmentations of IRI’s Shopper Marketing Suite™.
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The IRI In-Store Solution Suite, Perimeter View, is an audit-based service that delivers to you a comprehensive view of perimeter merchandising execution – a first in the CPG industry. Read More

For manufacturers who need insight into the tenth largest U.S. grocery retailer, the IRI Portal for H-E-B is a web-based system that provides you access to the custom H-E-B category, geography, and category management processes that are unavailable anywhere else. Read More

IRI Sales Advantage™ delivers a full landscape view of your competition at the total store, department, aisle, or custom defined occasion level to compliment your existing category expertise. Read More

The IRI In-Store Solution Suite™, Shelf View, is an audit-based service that delivers detailed distribution, placement and facing information to help you understand the key in-store drivers of your product’s performance. Read More

 IRI’s Shopper Marketing Suite is a holistic solution that combines advanced, proprietary, and proven modeling techniques with practical business application that allows you to define and implement your Shopper strategies. Read More

CPGNPlus is a web-based portal that offers true content integration between the desktop and the web.  Unlike tools from other companies, the IRI solution provides both web-viewable publishing, and template publishing. Read More

Enterprise Advantage™ Powered by IRI Liquid Data™ is a transformational tool that delivers the speed, flexibility, and new insights required to understand and act on changes in the market as they occur. Read More

IRI IMPACT™ is a next generation, global web portal, delivering actionable content for manufacturers and retailers. Read More

The IRI PlusSuite is a desktop reporting and analysis tool that combines ad-hoc access to IRI data with the power of Microsoft Office. Read More

BehaviorScan for CPG TV Ad Testing is an industry recognized, patented in-market testing service that quantifies the ROI of a new TV advertising program (e.g., a new campaign or significantly different media plan) by targeting different ad plans to selected groups of households within a market. Read More

IRI Brand Advantage™ is a practical, easy-to-use online brand planning and management tool. Read More

IRI Category Forecaster™ is a set of pre-defined sales & volume forecasting reports, charts and graphs for all IRI Infoscan® Reviews categories and sub-categories delivered on a quarterly basis. Read More

IRI’s Times & Trends Special Report, Competing in a Transforming Economy, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers. Read More

IRI’s Competing in a Transforming Economy 3.0: The Search for Affordable Solutions, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers. Read More

Competing in a Transforming Economy 4.0: The New Equilibrium focuses on a new consumer equilibrium that emerged during the beginning of 2009, where the economic impacts of the past year were reflected across consumers in all income groups. Read More

As part of the overall IRI Consumer & Shopper Network strategic plan to develop broader and more actionable consumer and shopper insights, IRI has created Digital Media Solutions to provide a comprehensive consumer centric offering to the CPG industry that will giver users the ability to target digital media to consumers more effectively and efficiently along with standard metrics to measure resulting return on investment for all applicable advertising campaigns. Read More

IRI Foresight™ is a unique forecasting and business planning capability that identifies factors affecting brand and category growth, with a forecast horizon of up to five years. Read More

The InfoScan Military Tracking Service provides sales, share, distribution, pricing information and feature and display activity within approximately 260 commissaries on U.S. military bases worldwide that are operated by the Defense Commissary Agency (DeCA). Read More

InfoScan Reviews is a syndicated retail tracking service that enables manufacturers, retailers, brokers and financial analysts to acquire industry insights used to make better business decisions.  Read More

Market Structure is an analysis that reveals the competitive structure of a category from the bottom up, producing richer insight into the complex process of consumer decision making than any other approach. Read More

MarketInsight for Walmart is the industry's best solution for tracking Walmart sales and measuring category and brand performance in Walmart. Read More

IRI MarketView On Demand is a web based application providing 24 hour / 7 day access to best practice templates addressing the most common CPG issues across scanner and consumer panel intelligence. Read More

Mix Drivers™ combines model results with client financial information to calculate the ROI of each marketing element and optimize marketing spending on an individual brand. Read More

IRI Price Advantage™ empowers you to improve pricing strategies by providing predictive results through a series of online dashboards, reports, and simulated plans.
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IRI Price Drivers™ is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making. Read More

Promo Drivers is an in-depth analysis of your product’s response to price and trade promotion – by retailer and type of promotion – that helps marketers execute an effective trade promotion management system. Read More

Total Store Advantage™ Powered by IRI Liquid Data™ is the largest fully integrated application of all edibles and non-edibles in the CPG industry organized by department, by aisle, by category. Read More

IRI Trade Advantage™ allows you to improve promotion strategies by providing predictive results through a series of online dashboards, reports, and simulated plans. Read More

As part of the overall IRI Consumer & Shopper Network strategic plan to develop broader and more actionable consumer and shopper insights, IRI has created Digital Media Solutions to provide a comprehensive consumer centric offering to the CPG industry that will giver users the ability to target digital media to consumers more effectively and efficiently along with standard metrics to measure resulting return on investment for all applicable advertising campaigns. Read More

GNPD (Global New Product Database) is the Mintel web-enabled software application that supports product innovation. IRIS is the Mintel/IRI collaborative offering positioned as an add-on module. Read More

IRI IntroCast™ Launch Forecasting is a set of predictive tools that leverages a robust database of category-specific benchmarks to assist in new product goal-setting and trial and repeat forecasting, empowering you to track performance, validate strategy and plan corrective action to ensure new product success. Read More

IRI Launch Commander™ is a launch management service that delivers an accurate year one sales forecast based on as little as eight weeks of data, alerting you to whether or not your brand is on track to meet its goals early in the launch process. Read More

New Product Profiler is an interactive tool drawing upon a new product database to help end users analyze critical success factors in the strongest new product introductions since January 2002, plan your next product launch, and set realistic goals for success. Read More

IRI Product Locator™ is a web-based tool that helps consumers easily identify stores in their local area that carry a desired product. With it, CPG manufacturers can gain a competitive advantage by creatively utilizing the internet to understand and quickly answer the “where-to-buy” questions from their consumers.  Read More

Retailers respond to changing consumer dynamics, competitive pressures, and declining margins, by adjusting their strategies to ensure profit, market share and a competitive position. Category Management is a fact-based process supporting these retailer strategies. Read More

The Data Detective Scanner provides an interactive forum where attendees learn how to apply various data reports to real-life analytic situations. Read More

IRI eSuite is a collection of e-learning courses delivered as an annual web-based subscription service that gives you access to IRI training content, when and where you need it.  Read More