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What SymphonyIRI Group Customers are Saying
"IRI has been a valued partner to Food Lion for more than 15 years, and we rely on their information and innovative retail merchandising and collaboration solutions to better drive our business. The information and business applications provided by IRI are critical to our continued success and competitive edge, and we look forward to continuing our mutually beneficial partnership."
Food Lion
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Products & Solutions
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For Manufacturers
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Manufacturers across the CPG industry are faced with a number of daunting challenges. You are under constant pressure to increase revenues, margin and share. Consumers are faced with more product choices and shopping destinations than ever before. SymphonyIRI Group offers solutions designed to see what you’ve been missing, act faster and with greater confidence, and win at the shelf.
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For Retailers
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You have traditional and alternative channel competitors to worry about. Planning and executing at the national or regional level is no longer adequate. Income and education levels, ethnic make-up and store location are all critical factors that drive purchasing habits. Strategies that work in one location may not work in another. To win, you need answers.
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For Health & Pharma
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SymphonyIRI Group provides pharmaceutical, healthcare, and consumer goods companies as well as retailers with consumer intelligence, targeting, and analytic services for the healthcare marketplace. This group offers a complete suite of retail tracking, consumer panel and analytic-driven products and services to help its clients monitor, comprehend, and compete within the rapidly evolving healthcare space.
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For Vertical Markets
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Solutions for beverage, alcohol ,and tobacco vertical markets. You need to understand consumer decisions and develop insights related to purchasing behaviors, attitudes, and preferences. SymphonyIRI Group offers a complete suite of solutions, including account- and store-level tracking, to help our clients monitor, comprehend, and compete within these rapidly evolving verticals.
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